Рубрика Продукт
Продукт как основной инструмент маркетинга. Товар и услуга. Многоуровневый анализ продукта.
Продукт как основной инструмент маркетинга. Товар и услуга. Многоуровневый анализ продукта.
Продукт — это основа основ в маркетинге — то, что связывает продавца и покупателя невидимыми нитями остальных инструментов маркетинга. Будь то товар или услуга (а, кстати, к чему бы вы отнесли информацию?) — это источник получения прибыли для продавца и…
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